Online dating service in China. Present situation

Online dating service in China. Present situation

The information from iResearch shows the marketplace measurements of Asia online dating services will increase from 487 million Yuan, 2010 to 1.9 billion Yuan, with a yearly compound that is average price of 31.3%, means more than compared to United States market which will be 3.4%.

Rank Website Popularity Share Of The Market


share of the market

1 ago

1 Jiayuan 72.77 12 months 54.33percent 48.54percent ^ 5.78%
2 Zhenai 14.44 10.77per cent 11.5percent v 0.73%
3 Baihe 11.50 8.58% 9.59% v 1.01%
4 ??? 6.73 5.02percent 5.73% v 0.71%
5 ???? 5.05 3.77percent 3.99percent v 0.23%
6 ????? 4.20 3.13percent 2.99percent ^ 0.14%
7 ??? 3.83 2.85per cent 3.8% v 0.95%
8 ?? 100 ??? 2.75 2.05percent 2.33percent v 0.28%
9 ??????? 2.19 1.63% 3.17% v 1.54%
10 ?????? 2.19 1.63% 1.95% v 0.32%
11 ??? 1.50 1.11percent 1.3% v 0.2%
12 ????? 1.34 1% 1.02percent v 0.03%
13 ?????? 1.05 0.78percent 0.7percent ^ 0.07%
14 ??? 0.83 0.61percent 0.66percent v 0.05%
15 ???? 0.74 0.55percent N/A ^ 0.55%
16 ??? 0.68 0.5percent 0.62percent v 0.12%
17 ????? 0.64 0.47percent N/A ^ 0.47%
18 ???? 0.59 0.44percent N/A ^ 0.44%
19 ????? 0.51 0.38percent 0.67percent v 0.29%
20 ????? 0.40 0.29percent 0.5% v 0.21%

As shown into the dining table, industry is fairly mature with a very concentration degree. In 2012, the greatest 3 internet site just take 73.7% associated with the market, at precisely the same time, the initial 10 web sites have actually occupied 93.81%.

Having said that, the company mode has not yet changed basically, nearly away from date.


Users don’t stay for a very long time

The users of on the web site that is dating clear target: to locate their skip. Or Mr. Right. Therefore after finding the main one they need, they shall stop with the web site. As Muyan, Baihe ( No. 3 website that is dating Asia) claims, one account frequently remain active for 6 thirty days to at least one 12 months.

Few clients are having to pay individual

The site that is no. 1 Jiayuan, has just about 550,000 spending users on a monthly basis, with 35 million users as a whole. The portion of having to pay users is just 1.6%


Not enough connection

This might be an average design of Chinese dating internet site: fundamental personal information + connection. But, the four options here, “send text”, “say hello”, “send present” and “follow her” aren’t sufficient appealing. I feel that the profile like reading specifications of a machine when I see this.

No service that is follow-up

After wedding, partners likewise have requirements like consultancy which may be incorporated into these sites. Whilst in reality, no body made it happen.

Not enough focus

Looking among tens of millions of applicants from various walks of life, from young to old…, users need certainly to invest enough time and you will find always unreal information to care. It’s a task that is heavy everybody.

No service that is relevant

Many online dating sites just provides dating and service that is matching. The info about appropriate solution such as for instance wedding photography, wedding banquet, vacation reservation can scarcely be located on these websites.

Minimal dependability

Final thirty days, a lady from Beijing met some guy claiming himself as a “project manager”. This person invited her to check out their “project” and throughout the trip your ex suffered a motor car crash. But, she got no care from the “project manager” and even impose fist from him. In accordance with a study from Shanghai Morning, nearly 30% users have observed this dilemma.


New items

Besides dating solution, online dating sites are actually attempting brand new product around wedding such as for example B2C shop online. For instance, Jiayuan created their online store “Que” by the finish of just last year, hot russian brides for sale providing appropriate service like marriage service, photography.


Family and marriage therapist had been identified by Chinese federal government in 2007. Aided by the authorization by federal government, forex trading will expand faster in the future.

Genuine title

Baihe begun to push its users to place name that is real personal data online at the conclusion of this past year. By this means, Baihe aimed to truly save a lot of issues such as for instance identification and credibility for the users. And from now on other web sites will also be attempting this.